Hey there! Founder here,

I’m the proud dog owner of two miniature Schnauzers, and the creator of The Doggo Den. My two pups have a knack for turning every day into an adventure, and let me tell you—they have some high standards when it comes to fun!

It didn’t take long for me to notice that most dog toys were either boring or fell apart too fast. And don't get me started on the daily stuff that’s supposed to make life easier—it usually didn’t! So, I thought, why not create a brand that does both: keeps our furry pals entertained and helps make our lives as pet parents a breeze.

At The Doggo Den, every toy and product is pup-tested and dog-parent approved (thanks to my Schnauzers' expert feedback!). We’re all about making tails wag, whether it's with toys that keep your pup entertained for hours or clever products that make your life easier.

Our Values

We're not just here to sell toys - we’re here to make life better for dogs and their humans. Here’s what drives every product we find and every decision we make:

1. Smarter Play = Happier Dogs
We believe enrichment is everything. Our toys challenge your dog’s brain, reduce boredom, and support better behaviour - all while keeping playtime fun.

2. Built for Real Dog Parents
We create solutions for the messy, chewy, chaotic reality of dog life. If we wouldn’t use it ourselves, it doesn’t make the cut.

3. Small Team, Big Heart
We’re not a huge company - we’re a small team of dog lovers working hard to bring better products to dogs everywhere. Every order supports real people (and their very spoiled pups).

4. No Gimmicks. Just Good Stuff.
We don’t sell fluff. Every product is chosen with purpose, tested with real dogs, and made to last. Because your dog deserves better than a toy that falls apart in ten minutes.

5. We Keep It Real
Transparency matters. If shipping takes a little longer, we’ll tell you. If something’s wrong, we’ll fix it. That’s how we’d want to be treated - so that’s how we do business.

6. Community Over Competition
From Instagram tags to dog memes to customer emails that make us laugh out loud - we’re building more than a brand. We’re building a dog-loving community.